Thursday, February 8, 2007

Compare and Contrast

Hanes Barely There Ad. People Magazine, 2 Apr. Page 17.

I love this ad. I wasn't going to buy this issue, I was just looking through it because I was in the shortest line in the grocery store and I still waited over fifteen minutes to buy my stuff. I got to this ad, and burst out laughing.

Ad copy: Our new spring invisible Look(TM) bras are here.
No bulges. No bunches. No funny shapes under your clothes.
BARELYTHERE.COM

There is parallel structure and the images and writing really support the topic.
Color is used to advantage [peppers are sometimes sold in three-packs: one green pepper, one orange/yellow pepper/one red pepper...they're called stoplight peppers].